Morgan Stanley is set to expand its offerings by launching cryptocurrency trading on its E*Trade platform in the first half of 2026. This strategic move leverages a partnership with Zerohash, a leading digital asset infrastructure provider, which will supply the essential liquidity, custody, and settlement services for the new initiative. E*Trade clients will soon be able to trade major cryptocurrencies, starting with Bitcoin, Ethereum, and Solana.

The decision aligns with a larger trend across the financial industry, as digital assets have evolved from speculative investments to a multi-trillion-dollar market commanding significant interest from banks, asset managers, and retail investors. Morgan Stanley’s crypto trading launch positions it to compete directly with rivals such as Robinhood, which already offers a broad selection of cryptocurrencies, and Charles Schwab, known for exchange-traded funds linked to crypto assets.

This expansion follows a supportive regulatory backdrop, encouraging financial institutions to tap into the lucrative potential of digital assets. By partnering with Zerohash and joining top industry investors in its recent funding round, Morgan Stanley aims to deliver reliable access and services to clients eager to enter the cryptocurrency space. As the market continues to grow, major firms like Morgan Stanley are adapting their platforms to meet the demand for innovative financial products and diversified investment options.